With a population of a billion people, out of which around 800 million people have already got mobile phones, India is a big market for all the mobile phone manufacturers.
Report by Statista shows that mobile users have increased from 500 million in 2013 to more than 800 million in 2019.
Part of the reason for the impressive growth in mobile users in India is the entrance of Chinese mobile manufacturers like Xiaomi, Oppo, Vivo that made their entry after 2013.
Xiaomi, which is in the fifth year of its operation in India, has acquired 28% of the market share, leaving Samsung on the number to start with 25% of market share.
If you take a look at the mobile phone market share for the quarter 2nd of 2019, you will find it’s mostly the Chinese companies, (excluding Samsung) that have the largest share.
- Xiaomi – Market Share – 28%
- Samsung – Market Share – 25%
- Vivo – Market Share – 11%
- Oppo – Market Share – 8%
- RealMe – Market Share – 9%
- Others (Apple, LG, Huawei, Asus, Google, Lenovo, Motorola, etc.) – Market Share – 19%
Brands like Apple, LG, Huawei OK Google, Asus fall in the others which have got 90% of the mobile market share combined.
BBK Electronics owns smartphone brands like Oppo, Vivo, RealMe, Oneplus.
If you combine the market share of Oppo, RealMe, Vivo, BBK Electronics has got a larger market share than Xiaomi.
It is clever on BBK Electronics’ part to bring sub-brands of the smartphones in a market, instead of just a single brand. It gives options to the consumers and different avenues and verticals the company to promote their smartphones.
For example, RealMe, which was established just in 2018, focuses on the online market, competing with the likes of Xiaomi, having a razor-sharp profit margin. The objective is to gain market share, which it was able to get, 9% in just one year is impressive.
Other sub-brands from the electronics, Oppo and Vivo mainly focus on the offline market and promote it heavily by offering features that interest a defined group of people.
Another reason for the Chinese companies to get the market shares in India is the lack of offerings of Smartphones by big brands in the mid-range and budget segment.
Currently, the competition is mainly between RealMe and Xiaomi, when it comes to the budget segment and the mid-range segment.
Thanks to the competition, consumers are being benefited as the prices of Smartphones are getting more competitive day by day.
We have already started seeing smartphones with Triple camera, and Quad camera setup, made available in the budget segment, under Rs 10000.
The Realme 5 and Xiaomi Redmi Note 8 are few of the recent smartphones with Quad camera setup and a 48-megapixel camera that are priced under Rs 10000.
At the pace Realme has been capturing the market share, it is only a matter of months BBK Electronics would be on the top of the charts.
It would soon be defeating Xiaomi from its place of being the number one smartphone brand in India.